In today’s fast-evolving world, everything is changing with time. Whether it is to serve, operate and grow a business simultaneously with traditional marketing. Online MBA in Digital Marketing will basically help you, as time changes, so do the techniques. Marketing has changed its way to promote products & services.
A business degree has started providing specialisation apart from Finance, Operations, Marketing, and Human Resources. Now, we have an Online MBA in Digital Marketing. you will get to know about strategies and professional knowledge at a superior level.
The rise of the Digital Marketer in 2025
- There are multiple reasons to get a boost in a digital marketing career in 2025 and beyond. For your better understanding, we will brief you here about the rise & demand of digital marketers with an MBA degree.
- The use of the internet is creating huge opportunities for reaching a business to new heights. Customer engagement has become more relevant and important for a business now.
- A digital marketer is analysing customer behaviour, personalized campaigns, and optimizing all social media ads & it gets easier with AI
- A data-driven world has helped in decision-making with the right audience.
Advantages of an Online MBA in Digital Marketing
1.Flexibility
MBA in Digital Marketing gives you flexibility to learn anywhere & anytime it will help by upgrade your profiles after pursuing the online MBA in Digital Marketing.. You can enroll in this degree while taking a digital marketing course.
2.Future Scope
It has a future scope as technologies evolve in AI and analytics. You will find career opportunities in each industry. There is no limit when you have a master’s degree in digital marketing.
3.Career Advancement
An MBA holder can get an early promotion with leadership, problem-solving, and critical-thinking skills. The peer and alumni connection can help in shifting your city with a well-paid job. In digital marketing, 8-10% chances are at a leadership level.
4.Cost-Effective
An online MBA in Digital Marketing is cost-effective, as it does not have high fees or travel costs, and you can start your work life with your studies, expecting a salary hike and early promotions in the office.
5.Curriculum:
Universities have designed an industry-based curriculum with all the up-to-date, trendy news. To have real-time results, you will have Capstone Projects. Few universities have a collaboration with the SWAYAM Portal, Springboard, and Coursera.
Career Opportunities for an MBA Digital Marketer
As per Payscale, it has been shared that a Digital Marketer gets a higher salary of 20-40% compared to a traditional marketer. Starting salary as a fresher for a digital marketer with an MBA degree is 8-15 LPA. It gets a boost when you work persistently. Here, we share all the highest-level job roles for a Digital Marketer with an MBA degree.
1.Digital Marketing Manager
A digital marketing manager is responsible for overseeing all the digital marketing strategies of a company, including SEO, Paid ads and analytics. It has gained a huge demand in recent times as they work for online growth and customer engagement.
2.Performance Marketing Manager
A performance marketing manager leads a team on different ad management platforms (Google, YouTube, Meta, Facebook). It observes and optimises ROAD(Return on Ad Spend). You will manage the marketing team’s spending and help them work smoothly.
3.SEO/SMM Specialist
An SEO/SMM specialist will work on ranking the website on search engines(Google Ads). It has a future in AI search, with voice search evolving. SEO will remain core in digital marketing.
4.Digital Analyst
A digital analyst analyzes big datasets to make significant market decisions. You will get a chance to work closely with the marketing team. An MBA degree adds value to your life by enhancing your analytical skills.
5.Market Data Analyst
This role holds market and statistical value. As a market data analyst, you analyse all the data for customer insights and market research with trends. You will be able to apply pricing strategies and promotional campaigns. From the launch of a new product to customer behavior about the product, all comes under the Market Data Analyst.
6.Growth Hacker
A Growth Hacker helps companies grow and keeps an eye on the customers to stay connected with the company. They will try various methods for connecting, such as Social Media, Email, or Campaigns.
7.Freelancer
As a Freelancer, you can work with flexibility at any time, anywhere. It likes your online MBA degree with digital marketing. Be a digital analyst, SEO/SMM manager, digital marketing manager, or E-Commerce manager. Freelancers mostly work in start-ups at the manager level.
Conclusion
An online MBA in Digital Marketing will be the future; do not treat it as a trend. The world is facing a digital transformation, and an MBA degree can create leaders for the digital marketing world.
As per LinkedIn 2024, it has shared that digital marketing has come under the top-five sector.If you are interested in digital marketing, learn with flexible opportunities.
An online MBA in Digital Marketing is opening high-paying career opportunities for you with early promotions and salary hikes.
